The best way to share an idea is to tell a story. The 7 steps to tell a compelling story.
1. Keep your focus on the audience.
2. Have a single message.
3. Structure your story.
4. Create characters.
5. Include the facts.
6. Develop dramatic tension.
7. Be aware of all the examples of stories around you
https://www.inc.com/alison-davis/7-simple-ways-to-tell-a-compelling-story.html