- Engineering Question – Can you create exponential technology instead of incremental improvement?
- Timing Question – Is now the right time?
- Monopoly Question – Are you starting with big share of a small market?
- People Question – Do you have the right team?
- Distribution Question – Do you have a way to deliver product.
- Durability Question – Will market position be defensible 10 years from now?
- Secret Question – Have you identified a unique opportunities that other’s don’t see?